GLENDALE, Calif. — May 12, 2020 — Smartrac, an Avery Dennison (NYSE:AVY) company, and blockchain startup SUKU, today announced a digital verification solution to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform enables instant verification of authenticity and provides end-to-end supply chain transparency.
By equipping COVID-19 test kits and PPE with Smartrac’s CIRCUSTM NFC tags, the solution utilizes Avery Dennison’s Digital Identity Platform to feed tag data to SUKU’s blockchain-based supply chain application. The data from the mobile engagement then confirms the authenticity and provenance of the tagged product, reassuring customers and ultimately increasing trust. Customers can also view their purchase price of PPE compared to the global average, providing transparency to help in the fight against price gouging.
The test kit solution allows organizations to access real-time data from test kit results to make informed decisions on the allocation of doctors, facilities and resources. By opening a communication channel with healthcare officials, the solution will also provide patients with guidance on appropriate behavior in case of a positive test result.
“By combining Avery Dennison’s Digital Identity Platform and Smartrac’s NFC technology with SUKU, we are enabling true transparency for users of COVID-19 testing kits and PPE. Pairing each physical item with a unique digital identity enables visibility of where the items are being distributed, helping healthcare providers, governments and consumers make better, faster decisions based on access to real-time data,” said Francisco Melo, VP/GM, Avery Dennison Intelligent Labels.